About Us
Where Positive Thoughts Live

Our History

Building Stronger Minds Since 2017

Since 2017, Self-Talk Counseling & Consulting (STCC) has been helping individuals, families, and organizations throughout North Carolina navigate life’s challenges with confidence and hope. What began as a commitment to improving mental health has grown into a trusted practice serving diverse populations through compassionate, evidence-based care.

Our clinicians combine clinical expertise with real-world experience to help clients address trauma, mental health concerns, substance use disorders, and everyday life stressors. Through a holistic approach to wellness, we provide practical tools that encourage emotional resilience, healthier relationships, and lasting personal growth.

Today, STCC continues to serve people from all walks of life—from first-time offenders to first responders, and everyone in between—while remaining committed to helping every individual discover their path toward healing and purpose.

Original STCC

Dr. Kareem Puranda

Founder • Owner • LCMHCS • LCAS • CEAP • TF-CBT

Originally from the “Boogie Down” Bronx, New York, Dr. Kareem Puranda has dedicated his career to helping individuals discover the power of changing their thoughts to change their lives. As the founder of Self-Talk Counseling & Consulting, he brings extensive experience working with law enforcement officers, first responders, first-time offenders, adolescents, and multicultural populations.

Dr. Puranda is known for meeting clients exactly where they are. His integrative, client-centered approach encourages individuals to think beyond their current circumstances and develop practical strategies for lasting personal growth. His authentic style, clinical expertise, and genuine compassion have earned the trust of clients seeking guidance through life’s most difficult moments.

Beyond counseling, Dr. Puranda is passionate about investing in underserved youth and strengthening communities. He is the founder of Achieving Success On Purpose (ASOP), a nonprofit organization dedicated to inspiring young people to recognize their potential, overcome obstacles, and pursue lives filled with purpose and achievement.

Whether working with individuals, organizations, or communities, Dr. Puranda remains committed to one guiding principle:  Lasting transformation begins by changing the conversations we have with ourselves.

Dr. Kareem Puranda, Founder

Who We Are

Evidence-Based Care. Compassionate Support. Lasting Results.

Self-Talk Counseling & Consulting provides professional counseling and consulting services designed to support individuals, families, professionals, and organizations through every stage of life’s journey.

Our services include:

  • Individual Counseling

  • Family Counseling

  • Trauma-Informed Therapy

  • Substance Use Treatment

  • Court-Approved Classes

  • Employee Assistance Program (EAP) Services

  • Professional Consulting

  • Community Education & Workshops

Using evidence-based practices and culturally competent care, our clinicians develop personalized treatment plans that address the unique needs of every client. Whether you’re seeking support for anxiety, trauma, stress, life transitions, or personal growth, our team is committed to providing practical solutions that create meaningful and lasting change.

Because healing isn’t simply about overcoming challenges—it’s about becoming the healthiest version of yourself.

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